Pet Care Marketing | Shepherd | Advertising Agency

Pet People

Shepherd specializes in marketing pet-related products and services to pet parents and veterinarians.

At Shepherd, we count our experience in pet marketing by decades, not years. Some of our first projects as an agency were helping to launch HEARTGARD® (ivermectin) to pet owners and veterinarians, and FRONTLINE® Brand Products to veterinarians. Since then, we’ve helped promote everything from vaccines and wellness campaigns in veterinary offices to food and toys in supermarkets.

Highlights

Helped launch:
- FRONTLINE® brand in the US
- HEARTGARD® Plus (ivermectin/pyrantel) in the US
- NexGard® (afoxolaner) in the US, Canada and Central America
- Human-Animal Bond Certification
Developed new branding for the NAVC

Services

Branding
Advertising
Design
Public Relations
Digital Marketing
Event Marketing
Promotions

Experience

Shepherd has had the honor of working with the industry leader for the last 26 years, developing perception-changing, integrated campaigns for pet vaccination products, cancer awareness and cancer treatments, brand launches and trade show events. Today, we handle the company’s entire B2B marketing efforts, helping shape how they talk to practices, clinics, veterinarians and technicians, across their family of brands.

The North American Veterinary Community is the leading provider of professional development to the veterinary healthcare industry. After seeing first-hand what a major role they have in the animal health community, we decided to take their support one step further by helping them create the first and only health marketing awards competition, The Vetty Awards. Most recently, we designed and produced their annual Community Impact Report detailing their progress and strategic accomplishments.

If you’re talking to pet parents and veterinarians, we’d love to talk to you.

Please contact us to learn more about our experience, or to share your marketing challenges.

Let's Talk