Highlights
CSX Transportation is a premier railroad company that has been supporting the American way of life for more than 190 years. Nearly two-thirds of Americans lie within their service territory. Chances are, the breakfast you ate this morning, the plastic that makes up the device you’re reading this on, the materials that make up the building you’re sitting in, were all transported by a CSX train at some point.
For the last 16 years, we've been helping CSX market their rail, intermodal and rail-to-truck transload services and solutions, along with creating internal safety and education campaigns for their employees. We've also worked to develop innovative B2B marketing campaigns, plus tactics aimed at cargo marketing and driver recruiting.
Services
MOVING THE NEEDLE WITH TARGETED CONTENT
CSXT Intermodal reached out to us to help them create a digital strategy targeting Beneficial Cargo Owners (BCOs). Since the campaign was launching in March, we combined basketball imagery with intermodal benefits to drive interest in highway-to-rail solutions. With LinkedIn as our primary campaign platform, we generated more than 165 new business leads and delivered a .7 percent click-through-rate, doubling the platform's benchmark standard of .35 percent.
