Highlights
The Zoo brought in incredible life-sized, life-like dinosaurs for their Spring promotion and asked us to help them promote the added attraction to North Florida families.
Shepherd created the event brand, Dinosauria, and a comprehensive advertising campaign across print, digital and out of home to let everyone know that dinosaurs were back, and right in their backyard. We also developed a website, interactive learning tools and signage with the exhibit and around the Zoo.
The exhibit, which features 21 different species of dinosaur, had a 39 percent capture rate just three months after opening and an attendance record of 110,000.
Services
After such a successful rampage in 2018, the Dinosaurs did *indeed* return to the zoo in 2020 with new dinosaurs, a new ‘time portal’ storyline that enhanced the experience…and a new campaign to bring it to the public. We’re not going to talk about ticket sales because you know, 2020, but it was a hit with those who saw it - and we look forward to welcoming the big guys back again down the line.
